Women of the world get a dream date with the lusty laird or hunky highlander of their choice in a unique campaign to promote nation's hottest assets...
There's an article in today's Toronto Star about Scotland's Tourist Board (Visit Scotland) and it's most recent campaign to encourage "single female" tourists to this bountiful and green country - aptly named, Date a Hot Scot. The website offers women (and, i assume, men?) the opportunity to enter a contest voting for the "hottest" Scottish lad and the chance to win an all inclusive 4 day trip to Edinburgh to meet all the Hot Scots (yes, all 20 of them that Scotland has to offer)!
I'll give Visit Scotland credit where credit is due; it's a clever gimmick. It's true: the accents are cute (when you can understand them), Scots have a wicked and biting sense of humour and yes, kilts are hot but it's not like the locals walk about in them day in and day out. North American women - particularly those from large cities like Toronto and New York - however, might be slightly underwhelmed and confused when some local "hot Scot" actually shushes you during a match; when a handsome young man cuts in front of you at the bar; when a cute boy you have been chatting to all night fails to pick up on your flirty cues and leaves without asking for your number or to see you again; when a young man you've just been introduced to starts taking the piss (the Scottish way of "flirting"), leaving you confused and slightly offended.
The problem, i think, is best summed up by George Bernard Shaw: "England and America are two countries separated by a common language." Although, granted, this isn't England and i'm not American.
So, enter the contest ladies (and men), but save yourself the heartache and confusion and do as the locals do (when in Rome and all that): upon introduction to the carefully selected Hot Scots, quickly get as pissed as possible and hope for the best.